Leyard LED technology brings Hans Memling exhibition to life in Bruges

The historic Sint-Janshospitaal Museum in Bruges has unveiled an innovative digital experience that transforms how visitors engage with the life and works of the Flemish Primitive, Hans Memling – one of the most significant Early Netherlandish painters. The Closer to Memling exhibition is an interactive audiovisual journey that features cutting-edge Leyard LED display technology, creating an immersive environment in the museum's medieval attic space.

The installation work began in February 2024 and was completed in December 2024, opening to the public on December 10th. The project represents a collaboration between Musea Brugge and digital experience specialists Ocular, who worked alongside creative partners Studio Louter, Shosho, Wondering, Atento and Chris Pype to develop the concept and implementation. Following previous successful digital installations at the museum, Ocular was entrusted with the task of transforming the historic attic into an engaging, accessible space that could appeal to visitors of all ages.

Project Partner:

"Through brainstorming sessions with the client, we determined the layout, content, and interactive elements,” explains Nicolas Vanden Avenne, Ocular Founder and CEO. “We built a full-scale trial installation where both adults and children could test the applications, ensuring a smooth implementation.”

"We were looking for a way to bring the story of the artist Hans Memling to the museum in an accessible way. It was important that both young and old were triggered to go into the attic of the museum to learn about Memling's life."

The centrepiece of the exhibition is a striking 4.5 metre by 4.5 metre Leyard NEV1.9 LED video wall, which enables visitors to explore Memling's masterpieces in remarkable detail while preserving the historic integrity of the 800-year-old building.

“The biggest challenge was to integrate the hardware as subtly as possible in the monumental attic. Leyard's LED wall obviously catches the eye immediately, but it does not compromise the authentic elements. Everything was installed with the utmost care, and the LED wall fits perfectly within the space. At Ocular, we are very familiar with Leyard products, so we knew what to expect from them.”

Nicolas Vanden Avenne
CEO & Founder, Ocular bv

Robin van der Heiden, BNL Field Sales Manager at Leyard Europe, highlights the technological advantages: "Our NEV series has very large cabinets, so it's easy to install and create large format displays like we did for this project,” he says. "We used our 1.9mm pixel pitch so that visitors can stand very close in front of the screen. The NEV series also comes with 800 nits of brightness, meaning you can show a very clear, powerful image on the screen."

Projection solutions were not viable in the space, making Leyard's high-brightness LED technology the ideal choice for this installation. As a result, the exhibition showcases how cultural institutions can leverage advanced display technology to create meaningful connections between historical art and contemporary audiences.

"The combination of music, interaction, relaxation zones, and the impressive LED display creates a truly engaging learning environment that's particularly appealing to younger audiences – a key demographic we aim to attract,” says Katrien Steelandt, Coordinator of e-culture at Musea Brugge. "As a tech partner, Ocular was with us from the very beginning of the project until the end, and beyond. If you have a bold idea that involves technology, they can translate that into a smart technical solution and a nice experience, and that makes it really great to work with them."

"The Closer to Memling project exemplifies what's possible when technology providers and creative partners truly collaborate," says van der Heiden. "Working closely with Ocular from the early planning stages allowed us to tailor our NEV1.9 LED solution specifically for this unique historic space. This partnership approach ensured we could address both the technical challenges and the museum's creative vision without compromising either."